In my opinion this passage the
“HYPE” by Kalle Lasn was writing because the author came to realization on how
many commercials, ads and billboards that is out there in the world. She feels
as if there is no place exempt from advertisement. The subconscious mind no
longer reflects on the simple moments of life, Such as hearing Beethoven’s
Ninth Symphony play in your head.
Instead, the author hears the Oscar Meyer wiener song.
In this
passage one significant idea for me will be the commercials on TV because every
time I flip the channel I feel like there are always promotions or
advertisement. I feel like this is significant because the commercials are so
overwhelming that we don’t even begin to realize how many there are. As the
author states, there are more than 200,000 TV commercials being dumped into
North Americans subconscious. She also states that the increase happened so
steadily and without stopping that we still haven’t realized it. Also ads used
to be confined to places such as buses, billboards and stadiums. Now there are
ads on every channel even whole channels dedicated to constant advertisement.
There are ads everywhere!
I agree
with Ms. Lasn when she says that corporate America feels like everywhere your
eyes comes to rest can and ought to be filled with a logo or ad. There’s even a
company called Video Carte who developed a way to put interactive screens on
the shopping carts so you could see ads while you shop. Also in school I have read
ads and I never understood why there would be such an ad there if it has
nothing to do with the school, for example the snickers and Pepsi ads in
school.
Advertisements
are the most prevalent and toxic of mental pollutants because it does affect us
in our everyday life. The more we hear and see, the more we get accustomed to
it and we don’t try and prevent it. Advertisements are all over New York City,
there is no running from them. We are subconsciously exposed to them. That’s
why sometimes I catch myself singing along with a commercial that I didn’t even
realize I knew. We have to try and be smart and find ways to ignore the
commercials and ads. That’s why I record my shows and skip through the ads.
In
conclusion, the passage “Hype” helps awaken us to the world of advertisement
that we live in. The author Ms. Lasn points out the over whelming amount of ads
as well as their subconscious effects on us. There is nowhere to run or hide
from them. They are everywhere, even in the most useless places.
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